Existing Customers:
For my service of providing an online platform for competing in competitions, I personally feel that getting colleges and companies to host their official competitions on my platform would be a huge step. This is because my existing customers are mainly school and college students who want to take part in competitions to prove to universities and companies that they are better than others around the world so that they could get admitted into colleges, and get placed into companies. So, making colleges and companies themselves host tournaments on my platform would be a great advantage and increase the legitimacy of the competition.
New Customers:
In the present situation, I would see almost all children as my new customers. Since all schools are closed and children are indoor due to coronavirus situation, competing in competitions will be a great way for them to get rid of boredom and also find new interests. From their perspective, I feel my idea of getting colleges and companies to host their official competitions on my platform would attract these new customers also. Additionally, coming up with courses for students to take part in so that they can master a skill will attract these new groups of people. By providing courses to learn, they will learn a new skill and then can compete on my service itself to test their skill/standing in the world.
Hi Toshi,
ReplyDeleteI really enjoyed reading your post. I think you did a really good job of identifying a new market. Adding all children to your market segment would be great for your business and your sales. Since we are currently experiencing the coronavirus, now is the perfect situation to think about expanding your market to all children. Everyone is at home, so everyone could benefit from this. Personally, thinking of a radical new market was difficult for me. Good job at handling this well. One piece of feedback would be that you should include how you would adapt your venture to fit the needs of your new market. This would enhance your post. Overall, I think you did a great job with this post.
Hi Toshi, I think your idea of what to offer later on in your business venture to attract new customers is a great idea. Personally this was something I struggled to think of for my venture and ultimately thought of a new but similar product entirely. I think your new idea would be a great way for you to offer more to people to get more business.
ReplyDeleteHi toshi, I rally like your article. what a great opportunity for your company with what is going on in the world right now! everything has shifted from in person to online which is exactly what your company was trying to do anyways. this shift has opened up a great opportunity for you to start.
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